Sports marketing

The Future of Sports Marketing with Learfield’s Jennifer Davis

Jennifer Davis is Director of Marketing and Communications at Learfield, which has been in business for over 50 years. Learfield works with United States Intercollegiate Athletics. as well as site technology systems for many college athletic programs in the United States and across the ecosystem. In this episode, Jennifer and I discuss college sports and […]

Sports marketing

Inside sports marketing giant Learfield’s strategy for NIL deals with college athletes

Jennifer Davis, Marketing Director of Learfield. Nick Nelson/Beth Russel. Student-athletes monetized their names, images and likenesses after a rule change in July. They are now active players in the lucrative world of NCAA sports marketing. Insider spoke with the CMO of sports marketing giant Learfield to learn more about its NIL strategy. For decades, colleges […]

Sports marketing

Sports marketing institution Learfield has big plans for varsity athletes (now that they can make the money) – AdExchanger

Jennifer Davis was appointed Chief Marketing Officer of Learfield, a college sports media and sponsorship company, in March of this year. In June, the Supreme Court rocked the world of varsity sports and marketing with a ruling guaranteeing college athletes the right to accept sponsorship and sponsorship deals, which would once have excluded them from […]

Sports marketing

Bojangles shifts gears on its sports marketing – WSOC TV

CHARLOTTE, NC — Bojangles is slightly tweaking two of its sports marketing mainstays: college football and NASCAR. Over the past few months, the Charlotte-based fast food company has signed on 70 college athletes — many of them male soccer and basketball players — to promote its easy-to-use chicken and cookie menu. Endorsers include Clemson quarterback […]

Sports marketing

OpenSponsorship sports marketing platform sees growth and seeks to expand into varsity athletics

AARHUS, DENMARK – APRIL 05: Ishveen Anand, Founder and CEO of Open Sponsorship attends a … [+] Sport Innovation Roundtable on Day 4 of SportAccord 2017 at the Scandinavian Center on April 5, 2017 in Aarhus, Denmark. (Photo by Stephen Pond / Getty Images) Getty Images For over five years, Ishveen Anand has worked in […]

Sports marketing

Why college sports marketing could be a game-changer for restaurants

Quick service restaurants have always been a figure in college sports marketing. Whether it’s a local pizzeria ad in the stadium or a nationwide channel running an integrated campaign with television links, college fans have responded well to brands in this category over the decades. The upcoming fall university season will not only mark the […]

Sports marketing

Sports marketing pioneer Jim Host and the birth of “The Bundle”

This week on the business side: Jim Host, sports marketing pioneer, and the birth of “The Bundle” Please see the new WUKY website. Shine a light on the issues affecting the bottom line in central Kentucky. WUKY | Through Alan lytle Posted on August 9, 2021 at 7:00 a.m. EDT Kentucky University Press / To […]

Sports marketing

Nike, Osaka and a new era in sports marketing

Nike defended Naomi Osaka’s decision to withdraw from Roland Garros Adidas and Under Armor struggled to recover from challenges posed by the Covid-19 pandemic Could Gymshark be a legitimate competitor to industry giants? There is no lack of opinions on Naomi Osaka’s decision to withdraw from Roland-Garros. Her defenders argue that she should be praised […]

Sports marketing

Sports Marketing Guru Jim Host Writes About ‘Changing the Game’ His Life & Career Story

By Zach Klemme The Independent Daily / Kentucky Today Jim Host recently moved. The Ashland native and his wife, Pat, are both in their 80s and have “drastically downsized” at a house in Lexington that better matches their ability to care for it, Host said. During this process, while going through old files, Host came […]

Sports marketing

BOZICH | Jim Host’s College Sports Marketing Handbook Must Read Sports

LOUISVILLE, Ky. (WDRB) – Whenever college sports come back, they’re going to need a playbook. A playbook – long before games, training and competition resume – on how to put fans at ease, rebuild their clientele and market their product Jim Host’s lifelong work provided this playbook. The host, a Lexington, Ky. Based businessman, won’t […]

Sports marketing

UPK publishes dissertation from Jim Host, UK alumnus and college sports marketing pioneer

LEXINGTON, Ky. (March 27, 2020) – It’s safe to say that many Kentuckians and college athletic fans are no strangers to the Jim Host name. In his new book, “Changing the Game,” written with Eric A. Moyen and published by University Press of Kentucky, Host details his entrepreneurial career in sports marketing. In “Changing the […]

Sports marketing

Former VHS athlete finds career in sports marketing – MyVeronaNJ

Julieanne Mascera (far right) with Julian Pinnix-Odrick, digital marketing coordinator, Malka Sports; Kevin Malast, vice president of talent, Malka Sports; Jason and Devin McCourty of the New England Patriots; and Pat Capra, President and CEO, Malka Sports The Verona High School lacrosse players are now hard at work for their 2019 season. As they do […]

Sports marketing

How live social content is changing the future of sports marketing

Live sports have always connected fans around a passionate shared experience. And yet the way we engage with our favorite players, share our passion for the game and interact with the sport has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sporting experience centered […]