INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
In 2021, crypto exchanges have chosen a new marketing battleground: professional sports. Binance, Coinbase, Crypto.com, and FTX have all signed several sports sponsorship deals, but none of them have been as aggressive as FTX. Within eight months, FTX signed deals with the Miami Heat (for stadium naming rights), Major League Baseball (official crypto exchange, including […]
TAMPA, Fla.: Tom Brady left the NFL on his own terms, still at the top of his game.Brady, the most successful quarterback in league history and one of professional sports’ greatest champions, retired after winning seven Super Bowls and setting numerous records during a career without precedent of 22 years.“It’s hard for me to write, […]
Sport is popular for many reasons. They entertain those who watch them and help athletes stay in shape. Statistics show that about 60% of Americans are sports fans with at least one favorite game. They are men and women ready to invest financially and emotionally in their favorite teams. Whether you are looking to build […]
Jennifer Davis was appointed Chief Marketing Officer of Learfield, a college sports media and sponsorship company, in March of this year. In June, the Supreme Court rocked the world of varsity sports and marketing with a ruling guaranteeing college athletes the right to accept sponsorship and sponsorship deals, which would once have excluded them from […]
This month, The National Hockey League (NHL) has partnered with DraftKings who saw the sports betting platform bcome back its official sports betting, daily fantasy sports and igaming partner in the United States. Matthew McEwan, Editor-in-Chief and Senior Sports Betting Analyst for SportsBettingDime.com, told Insider Sport about the new deal as the league and other […]
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CHARLOTTE, NC — Bojangles is slightly tweaking two of its sports marketing mainstays: college football and NASCAR. Over the past few months, the Charlotte-based fast food company has signed on 70 college athletes — many of them male soccer and basketball players — to promote its easy-to-use chicken and cookie menu. Endorsers include Clemson quarterback […]
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AARHUS, DENMARK – APRIL 05: Ishveen Anand, Founder and CEO of Open Sponsorship attends a … [+] Sport Innovation Roundtable on Day 4 of SportAccord 2017 at the Scandinavian Center on April 5, 2017 in Aarhus, Denmark. (Photo by Stephen Pond / Getty Images) Getty Images For over five years, Ishveen Anand has worked in […]
VN Sports to Cultivate Athlete-Influencers at High School and College Levels, Disrupting the Brand Partnership Industry Advisor to the Toronto Blue Jays President, Roger Rai, said: “Viral Nation is one of the only companies that has the support and a tailored approach to empowering athletes to use their influence correctly, guiding them on how to […]
Tim Tebow was cut by the Jaguars on Tuesday, likely ending his professional sports career. Tebow, 34, hadn’t played in the NFL for five years before attempting to return as a tight end. In a statement, Tebow thanked the Jaguars for giving him the opportunity to play. Loading Something is loading. The Jacksonville Jaguars have […]
The adidas veteran has worked with NFL stars Patrick MahomesDak Prescott, Von MillerJuJu Smith-Schuster, Deandre Hopkins, Tyler Locket, Bradley Chubb VANCOUVER, BC, July 202021 /CNW/ – ImagineAR (CSE: IP) (OTCQB: IPNFF) an augmented reality company that enables sports teams, brands and businesses to instantly create their own immersive augmented reality campaigns on mobile, is pleased […]
Full length of people in sportswear jogging while exercising on sidewalk outdoors Choosing a career is a major life decision that you shouldn’t make in a rush. After all, your choice can affect how the next few years of your life will unfold. Therefore, it would be best if you weigh your options carefully. If […]
Nike defended Naomi Osaka’s decision to withdraw from Roland Garros Adidas and Under Armor struggled to recover from challenges posed by the Covid-19 pandemic Could Gymshark be a legitimate competitor to industry giants? There is no lack of opinions on Naomi Osaka’s decision to withdraw from Roland-Garros. Her defenders argue that she should be praised […]
DELAND, Florida., April 13, 2020 /PRNewswire/ — Matt DiFebo today announced his latest venture into the sports and entertainment industry called FanSummit, LLC. The new sports and entertainment marketing company will serve the industry focused on innovation, revenue generation and fan engagement. DiFebo, a visionary, pioneered and started a national movement in college athletics over […]
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Invisalign Invisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with a league and activating all of their teams, Invisalign chose to go deeper and hit some of the top performing teams in every sport. These teams include the […]
July 1, 1941 marked the start of a new era in marketing.
Professor Ceyda Mumcu tackles several research projects in addition to teaching, counseling 60 students and creating internship and networking opportunities for the next generation of sports managers and marketers. March 11, 2019 By Jackie Hennessey, contributing writer Ceyda Mumcu is an expert in sports marketing, fan behavior and marketing analytics. Ceyda Mumcu, who co-authored the […]
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(AP Photo / John Swart, file) Jack Norworth had never attended a baseball game. But he was a straphanger fan, a New York subway driver. The poster advertising the subway car he saw one day in 1908 for a baseball game at the Polo Grounds inspired him to write “Take me to the ball game.” […]
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Live sports have always connected fans around a passionate shared experience. And yet the way we engage with our favorite players, share our passion for the game and interact with the sport has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sporting experience centered […]