I started using Twitter in 2009 when I was a reporter for the Seattle Times. Jim Mora was the coach of the Seattle Seahawks and I had a Palm-made smartphone. The Twitter app was so wonky that I posted live updates of Seahawks press conferences via TwitPic, sending a photo of the person speaking with […]
PETALING JAYA: Sports marketing in Malaysia is set to grow despite the uncertainties fueled by the Covid-19, thanks to the strong penetration of the Internet and of the television audience. Last year, the global sports marketing industry was hit and lost between 15% and 18% in value, which translates into billions of dollars. Despite the […]
As people searched for ways to be entertained during quarantine and sought connection as in-person socializing was suspended, gaming became a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans have flocked to the platform to watch their favorite creators play games and engage with them — and each other — via chat. Users […]
As people searched for ways to be entertained during their forties and to connect while in-person socialization was suspended, gambling became a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans have flocked to the platform to watch their favorite creators play and interact with them. – and each other – on the chat. […]
A defining dramatic moment that you can’t tear yourself away from with all of your passion wrapped up in the result is a common experience for sports fans and a reason many people tune in daily to follow their favorite teams. The excitement of sport provides the perfect opportunity for brands to connect with consumers […]
The adidas veteran has worked with NFL stars Patrick MahomesDak Prescott, Von MillerJuJu Smith-Schuster, Deandre Hopkins, Tyler Locket, Bradley Chubb VANCOUVER, BC, July 202021 /CNW/ – ImagineAR (CSE: IP) (OTCQB: IPNFF) an augmented reality company that enables sports teams, brands and businesses to instantly create their own immersive augmented reality campaigns on mobile, is pleased […]
The Cleveland Browns partnered with the Marcus Graham Project (MGP) and Cleveland Black Sports Professionals to host the Browns Be the Solution: Sports Marketing Workshop at FirstEnergy Stadium last week. Thanks to the help of the three groups, in addition to the wonderful volunteers, the event was a huge success. The four-day workshop gave 21 […]
G Srinivvasan, Head of Sporjo, a platform launched to help build careers in the Indian sports industry, writes about the potential of sport as a tool for new-age marketers, in the context of its evolution from a simple “game” to a “sophisticated fan-driven event applied to data.” For much of his career he has held […]
The oft-used phrase ‘data is the new oil’, first coined by British mathematician Clive Humby in 2006, has stood the test of time – albeit with a few additions and new analogies. In its original formulation, the data was similar to petroleum in that if it wasn’t refined, it couldn’t really be used. Humby’s argument […]
Sports marketing can be tricky. From starting conversations about race to changing attitudes about equality and diversity, sport can hit, hook and cut across the societal spectrum to create positive change. Right now, with more people staying home and yearning for a shared human experience, live sports is a bountiful well of untapped marketing potential, […]
November 23, 2020 A sharp drop in ratings for sporting events has raised fears that live sports could land among the victims of the pandemic. Ratings for recent NBA Finals dropped 49%, NHL Finals dropped 61%, and MLB World Series dropped 32%. Golf, tennis, horse racing and other sports also suffered steep declines. Among the […]
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As one of the first industries exposed to trends, it can be difficult to know what to do, which is why many sports social media channels have started to look into certain tools to give them an edge. And whether you’re a young football professional or a footballer with a platform of influence, here are […]
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Live sports have always connected fans around a passionate shared experience. And yet the way we engage with our favorite players, share our passion for the game and interact with the sport has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sporting experience centered […]