Sports marketing

4 industries that can benefit from sports marketing

Sport is popular for many reasons. They entertain those who watch them and help athletes stay in shape. Statistics show that about 60% of Americans are sports fans with at least one favorite game. They are men and women ready to invest financially and emotionally in their favorite teams. Whether you are looking to build […]

Sports marketing

Rethinking women’s sports marketing with The Collective’s Thayer Lavielle

If the narrative surrounding women’s sport today is one of mounting commercial momentum, then much of the discourse is being increasingly fuelled by cold hard evidence. Across the industry, a clear and concerted effort is being made to highlight the marketing value of women’s sport and female athletes through new insights and tangible data. Even […]

Sports marketing

Gutierrez of the Arizona Coyotes explains how

Hispanic Sports Marketing: Portada spoke with Arizona Coyotes CEO Xavier Gutierrez, the first Latino CEO in NHL history. Gutierrez delves deep into nuance to appeal to Hispanic sports fans. “I’ll be the first to admit that I never imagined I would be in sport, in hockey,” said Gutierrez. Born in Guadalajara, Mexico, Gutierrez was an […]

Sports marketing

In race for customers, crypto companies invest billions in sports marketing

Staples Center in LA, home to the Lakers, Clippers, Kings, Sparks and many Grammy Awards ceremonies, will receive a shiny new name this Christmas: Crypto.com Arena. The rights cost over $ 700 million in one of the biggest naming deals in sports history. While it’s not really shocking that in 2021 a stadium is named […]

Sports marketing

Matthew McEwan: DraftKings’ NHL Deal Indicates’ Big Push In Sports Marketing ‘

This month, The National Hockey League (NHL) has partnered with DraftKings who saw the sports betting platform bcome back its official sports betting, daily fantasy sports and igaming partner in the United States. Matthew McEwan, Editor-in-Chief and Senior Sports Betting Analyst for SportsBettingDime.com, told Insider Sport about the new deal as the league and other […]

Sports marketing

Why college sports marketing could be a game-changer for restaurants

Quick service restaurants have always been a figure in college sports marketing. Whether it’s a local pizzeria ad in the stadium or a nationwide channel running an integrated campaign with television links, college fans have responded well to brands in this category over the decades. The upcoming fall university season will not only mark the […]

Sports marketing

Sports marketing on the verge of growth

PETALING JAYA: Sports marketing in Malaysia is set to grow despite the uncertainties fueled by the Covid-19, thanks to the strong penetration of the Internet and of the television audience. Last year, the global sports marketing industry was hit and lost between 15% and 18% in value, which translates into billions of dollars. Despite the […]

Sports marketing

Why is sports marketing gaining popularity today? – Ghana latest soccer news, live scores, results

A defining dramatic moment that you can’t tear yourself away from with all of your passion wrapped up in the result is a common experience for sports fans and a reason many people tune in daily to follow their favorite teams. The excitement of sport provides the perfect opportunity for brands to connect with consumers […]

Sports marketing

10 new trends in sports marketing

What are the new trends in sports marketing? We have selected 10 of the most interesting: from changing audiences to sustainability, personalization and the frontiers of virtual reality. The sports industry is a vast sector that borders on fitness, health, pure entertainment, as well as areas that are at the frontier of digital in all […]

Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing. In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons. Ukonwa Ojo, chief […]

Sports marketing

Why Instagram is a great tool for effective sports marketing

Since its inception in October 2010, Instagram has quickly grown into one of the busiest social media apps in the world, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly sharing network of photos has completely changed what it means to see. and publish visual content. But how has the […]

Sports marketing

DiFebo launches new sports marketing and revenue strategy company

DELAND, Florida., April 13, 2020 /PRNewswire/ — Matt DiFebo today announced his latest venture into the sports and entertainment industry called FanSummit, LLC. The new sports and entertainment marketing company will serve the industry focused on innovation, revenue generation and fan engagement. DiFebo, a visionary, pioneered and started a national movement in college athletics over […]

Sports marketing

What the coronavirus means for sports marketing

The postponement of the Summer Olympics, coupled with the suspension from play in the NBA and NHL, disappointed fans around the world. For brands, however, the impact of COVID-19 may require the creation of a new playbook if they are to continue marketing to sports. For some, that may mean taking the money invested in […]

Sports marketing

Get Inspired by Sports Marketing Success to Engage Your “Fans” Digitally

Globally, there are few industries that match the influence the sports industry has with its fans. The sport captures the attention of an audience of people from different backgrounds, while generating impressive income streams. The sport itself is big business. In fact, FIFA has announced that it expects to earn $ 6.56 billion as the […]

Sports marketing

Sports Marketing and the Law: Three Dos and Don’ts around Sporting Events

For more than a century, sponsorship and advertising revenues have been essential components of sporting events. They not only help pay for the events themselves, but also stadiums and team salaries – they even play a role in lowering ticket prices for fans. Without advertising and sponsorship, the sports industry would be a much more […]

Sports marketing

Groundbreaking Sports Marketing Diversity Researcher Shares Expertise with Major League Sports

Professor Ceyda Mumcu tackles several research projects in addition to teaching, counseling 60 students and creating internship and networking opportunities for the next generation of sports managers and marketers. March 11, 2019 By Jackie Hennessey, contributing writer Ceyda Mumcu is an expert in sports marketing, fan behavior and marketing analytics. Ceyda Mumcu, who co-authored the […]