Sports career

The 2022 NFL Combine & Sports Career Conference is coming to Indianapolis

INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]

Sports career

The 2022 NFL Combine & Sports Career Conference is coming to Indianapolis |

INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]

Sports career

The 2022 NFL Combine & Sports Career Conference is coming to Indianapolis | News

INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]

Sports career

How former Springs student-athlete Susan Kolb built a successful athletic career through football

A lifelong interest in sport has taken Susan Kolb from the football grounds in South Somerset County to her current role as Director of Sport at Cowl College in Frederick, Maryland. Along the way, those experiences as an athlete, coach and administrator have helped the 34-year-old Springs native balance hard work and athletic discipline with […]

Sports marketing

Avik Chatterjee becomes VP of Marketing for Star Sports, Marketing & Advertising News, ET BrandEquity

Avik Chatterjee (Source: Linkedin) Star Sports (The Walt Disney Company) has appointed Avik Chatterjee as vice president and chief marketing officer. He is a consumer marketing professional with 16 years of experience in strategic marketing and brand management roles in the consumer packaged goods, telecommunications, fintech and media industries. Prior to that, Chatterjee worked at […]

Sports marketing

Rethinking women’s sports marketing with The Collective’s Thayer Lavielle

If the narrative surrounding women’s sport today is one of mounting commercial momentum, then much of the discourse is being increasingly fuelled by cold hard evidence. Across the industry, a clear and concerted effort is being made to highlight the marketing value of women’s sport and female athletes through new insights and tangible data. Even […]

Sports marketing

Nike Marks Partnership With Ex-Chelsea Football Club As SEA Sports Marketing Director

Chris Madsen, former head of Chelsea Football Club’s partnership management in the Asian office, has joined Nike as director of sports marketing for South East Asia and India. Madsen (pictured) said in a LinkedIn post that this was a role he was “very happy to take on.” “I look forward to meeting my new colleagues […]

Sports marketing

Adweek Brings Together Top Sports Marketing Executives to Coach Next Generation Leaders

Brandweek Sports Marketing Mentor 100 The initiative stems from Adweek’s continued commitment to supporting the growth of tomorrow’s marketing leaders, especially those from communities often under-represented in leadership roles. NEW YORK (PRWEB) November 16, 2021 Adweek today announced the return of the “Mentor 100” initiative from the Brandweek Sports Marketing Summit. Launched in 2020, the […]

Sports marketing

Adweek Brings Together Top Sports Marketing Executives to Coach Next Generation Executives | News

NEW YORK, November 16, 2021 / PRNewswire-PRWeb / – Adweek today announced the return of the “Mentor 100” initiative from the Brandweek Sports Marketing Summit. Introduced in 2020, the program offers diverse undergraduate and graduate sports marketing students from various universities across North America the opportunity to attend free virtual mentoring sessions and receive inspiration […]

Sports marketing

Leading Influencer Marketing Company Viral Nation Launches Sports Marketing Division, Partnering With College Celebrity Athletes

VN Sports to Cultivate Athlete-Influencers at High School and College Levels, Disrupting the Brand Partnership Industry Advisor to the Toronto Blue Jays President, Roger Rai, said: “Viral Nation is one of the only companies that has the support and a tailored approach to empowering athletes to use their influence correctly, guiding them on how to […]

Sports marketing

FC Goa signs multi-year partnership with Reyaur Sports, Marketing & Advertising News, AND BrandEquity

FC Goa have announced that Reyaur Sports will be their official kit and merchandise partner for the 2021-22 season. The multi-year partnership, which begins this season, will see Reyaur Sports manufacture and supply FC Goa’s play, training and travel clothing. As per the deal, Reyaur will outfit the senior and junior men’s teams, in addition […]

Sports marketing

How Brands Are Using Twitch For Sports Marketing | Digital

As people searched for ways to be entertained during quarantine and sought connection as in-person socializing was suspended, gaming became a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans have flocked to the platform to watch their favorite creators play games and engage with them — and each other — via chat. Users […]

Sports marketing

How brands are using Twitch for sports marketing

As people searched for ways to be entertained during their forties and to connect while in-person socialization was suspended, gambling became a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans have flocked to the platform to watch their favorite creators play and interact with them. – and each other – on the chat. […]

Sports marketing

Dedicated to diversity, the Browns host a sports marketing workshop

CLEVELAND – At the club level of FirstEnergy Stadium, a small group of young professionals gathered for a four-day sports marketing workshop. Over the course of these four days, participants learned about the industry, networked with professionals, and received tools to help them in any career they might venture into. The workshop was organized in […]

Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing. In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons. Ukonwa Ojo, chief […]

Sports marketing

New Buffalo-Based Sports Marketing Company Coaching Established and Upcoming Professional Athletes

Big Bills Lorenzo Alexander recently joined Avalon Sports as Vice President of Player Engagement. BUFFALO, NY – During his 16-year career in various roles with the Bills front office, Pat Mathews has met hundreds of professional football players. The Niagara Falls native saw firsthand how they run their careers and where things sometimes fall through […]

Sports marketing

Hercules Tires strengthens its sports marketing portfolio

In 2020, Hercules Tires launched an exclusive, multi-year partnership with 32 colleges and universities, covering eight NCAA conferences, which was secured and activated through Van Wagner. Today, Hercules Tires, a subsidiary of American Tire Distributors (ATD), continues to grow its legendary sports marketing portfolio with two additional sponsorships on the basketball court: the Hercules Tires […]

Sports marketing

How brands are leveraging sports marketing to create a stronger connection with consumers

In 2019 alone, there was a 31% increase in online gamers according to the EY Media & Entertainment report By Sandeep Juneja Show me the money! “Cried Cuba Gooding Jr. in the 1996 hit movie Jerry Maguire. It was a classic scene where Gooding, a baseball player, coaxes his rather clever agent into getting him […]

Sports marketing

Invisalign Expands Sports Marketing Strategy Across NBA, NFL, NHL, and MLS

Invisalign Invisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with a league and activating all of their teams, Invisalign chose to go deeper and hit some of the top performing teams in every sport. These teams include the […]

Sports marketing

Former VHS athlete finds career in sports marketing – MyVeronaNJ

Julieanne Mascera (far right) with Julian Pinnix-Odrick, digital marketing coordinator, Malka Sports; Kevin Malast, vice president of talent, Malka Sports; Jason and Devin McCourty of the New England Patriots; and Pat Capra, President and CEO, Malka Sports The Verona High School lacrosse players are now hard at work for their 2019 season. As they do […]

Sports marketing

The Unique Sports Marketing Challenges Facing Minor League Baseball

(Photo by John Grieshop/Getty Images) Marketing sports events can sometimes be a difficult task. For minor league baseball, it’s even more difficult. For families with limited disposable income, luxuries like sporting events are often the first things to go. Vast improvements to the home viewing experience have discouraged many from attending games, and a team’s […]