Sports marketing

The Pistons legend on LeBron James takes Michael Jordan-style sports marketing to “another level”: “Building platforms and businesses away from the field..”

LeBron James is 37 and still in the MVP conversation for the 2021-22 season. He constantly receives GOAT cries from his fans and is often compared to NBA legend Michael Jordan.

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His Airness won six championships during his career with the Chicago Bulls. He was among the highest paid players of his time. However, after retiring, he became a successful businessman and is now a billionaire. Jordan has an NBA team as well as a NASCAR team. While Jordan’s net worth sits at $2.2 billion, LeBron James isn’t far behind the former NBA great.

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James also has several businesses and investments. In fact, James is among the 5 richest NBA players of all time. King James earns around $40 million in salaries and $50 million in endorsements each year. Former Pistons star Grant Hill recently said James has followed in Michael Jordan’s footsteps when it comes to his career off the pitch.

Grant Hill believes LeBron James took Michael Jordan-style sports marketing to a different level

Detroit Pistons legend Grant Hill recently appeared for an interview with the NBA. The interview focused on LeBron James and Hill was asked how the Lakers star will be remembered after his retirement.

“I think he will certainly be remembered for his achievements on the pitch but also off the pitch,” said Grant Hill.

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“I think he kind of picked up the torch from a sports marketing perspective that Michael Jordan had started. And he took it to another level. You know, owning the relationships, employing his friends, building platforms and companies away from the courts. It was huge.

Grant Hill himself is one of the richest NBA players of all time and has a net worth of $250 million. Hill’s main source of income is his endorsement deal with Fila. Hill knows how the sports management industry works and his praise for LeBron James is huge for the Lakers star.

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LeBron James’ net worth is currently $500 million, and he already has a billion dollar contract with Nike. He also has several investments in different businesses and owns a small stake in English football club Liverpool FC.

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