Sports marketing

Tourist board approves sports marketing, rejects mural

Members of the McMinnville Tourism Development Board approved sports tourism, but declined a mural.

“I’m not against the murals, but I think we’re good right now,” said Tourism Development Board member Christy Ross.

That sentiment was echoed by the other members, vocally and by nods, as they declined an offer from Virginia artist Cheyenne Marcus to paint a wall in McMinnville. She plans to do 50 murals in 50 states and McMinnville would have been the location of the Tennessee mural. The cost was unknown.

Members approved $750 for membership in Play Tennessee, an online marketing website that strives to connect sporting events with available venues. This amount covers a one-year subscription to the site.

Sports marketing would primarily focus on amenities at the Milner Recreation Center.

“It was interesting to hear their perspective on what conference they want people to attend,” said McMinnville Parks and Recreation Director Justin Scott. “You basically sell McMinnville. You go to the conference and sell us out. What will McMinnville give and what can we offer to bring people to McMinnville. »

Scott says he contacted Kingsport, which is a member of Play Tennessee. “Kingsport started with six events. I think he said they are now at 17 major events. They will bring basketball courts and put them in their convention center and have four courts at the same time for college basketball. People want to come to them and let them host.

Play Tennessee isn’t necessary to make the Milner Center a success, Scott says.

“Obviously we have a great facility at the Milner Center. You don’t need to have Play Tennessee to be successful, but you do need to have the right people in your community who have that kind of awareness. I was approached by Jim Carden to host AAU basketball tournaments at the Milner Center. Maybe contact trainer Matt Turner to arrange some wrestling tournaments at the Milner Center. We have the fields. We have soccer fields and baseball fields.

While TDB members designated $750 for membership to place McMinnville on the Play Tennessee website, no funding was allocated for conference attendance.

“The $750 gets us into the website, but what’s important is getting to the conference,” said TDB administrator Dayron Deaton-Owens. “This is where you will make contacts. You walk in and you sell McMinnville. An individual can come in and say “I went to a disc golf tournament” and you’re there to tell them why they should have it here. Going to the conference is really, really important.