Sports marketing

UWI and CPL Partner to Offer Certificate in Sports Marketing – THE STAR

The University of the West Indies (UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new Certificate Program in Sports Marketing.

On Jan. 25, at a ceremony hosted by the UWI Cave Hill campus, themed “Commitment to Cricket,” the university’s assistant dean of athletics, Amanda Reifer, made the announcement on behalf of of the dean, Dr. Akshai Mansingh.

Ms Reifer noted that the “gentleman’s game” has progressed through academies and close collaboration with universities, and the latter association will help further develop the sport regionally.

“We see the UWI as the partner to help lift cricket out of the doldrums. The involvement of our academies and staff is already testimony to this. Our involvement with the other regional success, the CPL, is another exciting partnership that benefits our students and faculty. Leveraging their leadership team with ten years of regional experience while opening up our human and material resources is a partnership that is bound to succeed,” she said.

Hero CPL chief executive Pete Russell said applications will open in the coming weeks and the course will be available from June. He added that the program will provide students with the opportunity to learn about building and delivering a world-class sports product.

“There will be commentary from senior CPL executives who will provide insight into marketing, brand building PR, content creation, understanding the digital landscape and, of course, business management. At the end of the course, up to 12 students will have the chance to intern with the CPL and gain a better understanding of how the league operates,” said Russell.

UWI Vice-Chancellor Professor Sir Hilary Beckles highlighted UWI’s quest to be a global center of excellence for teaching and learning, and noted that this certificate program will add value in West Indies cricket.

“As West Indies cricket seeks to rebuild its global competitiveness, we hope that in turn, West Indies cricket will now find our university an example of global leadership,” said Vice-Chancellor Beckles.

He added: “This certificate program will bring tremendous value to West Indies Cricket for generations to come, as graduates of this program will move into professional positions where, in turn, they will make way for those who come through it. continued.”

After the event, Principal Professor Clive Landis escorted a small party which included Russell and Rajasthan Royals CEO Mike Fordham on a tour of campus cricket facilities including the 3Ws Oval recently refurbished and the Garfield Sobers indoor cricket school. , which is currently under renovation.

He said the campus’ decision to showcase its cricketing treasures is part of an overall plan to attract more international students to pursue programs in the field of cricket.

Principal Landis also noted that UWI’s current strategic plan aims to build on the university’s academic achievements – which have seen us climb into the top 1.5% of the best universities in the world, according to the Times ranking. Higher Education – to export our educational products. to the wider world.

“In the field of cricket, this can be achieved by attracting international students to our world-class cricket program at the Sports Academy, or by enrolling international students online. In this regard, we convert our Masters into studies of cricket into an online course for students interested in earning an online master’s degree from an accredited university, with a unique cricketing pedigree,” Principal Landis said.

During the ceremony, Principal Landis received on behalf of the campus, the gift of a legendary Barbados cricket bat, and West Indies batsman, member of the International Cricket Council Hall of Fame and holder of an honorary degree from UWI, the Right Honorable Desmond Haynes. The bat was used by Haynes when he played his 100th Test cricket match.