Sports marketing

UWI, CPL Partner for Sports Marketing Certificate


Caribbean Premier League CEO Pete Russell (FILE) –

The University of the West Indies (UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new certificate program in Sports Marketing, starting in June.

The Assistant Dean of the Faculty of Athletics at UWI, Amanda Reifer, made the announcement on behalf of the Dean, Dr. Akshai Mansingh, last week at a ceremony hosted by the Cave Hill Campus.

Cricket, said Reifer, has progressed through academies and close collaboration with universities.

This association, she said, will help to further develop the sport at the regional level.

“We see the UWI as the partner to help lift cricket out of the doldrums.

“The involvement of our academies and staff members already speaks to that,” Reifer said.

“Our involvement with the other regional success, the CPL, is another exciting partnership that benefits our students and faculty.

“Making the most of their management team with ten years of regional experience while opening up our human and material resources is a partnership destined for success.

CPL Managing Director Pete Russell says applications will open in the coming weeks and this program will provide students with the opportunity to learn more about building and delivering a world-class sporting product. .

“There will be commentary from senior CPL executives who will provide insight into marketing, brand building PR, content creation, understanding the digital landscape and, of course, business management” , Russell said.

“At the end of the course, up to 12 students will have the opportunity to intern at CPL and gain a better understanding of how the league works.”

UWI Vice-Chancellor Professor Sir Hilary Beckles highlighted UWI’s quest to be a “global center of excellence” for teaching and learning, and noted that this program of certificate will add value to the West Indies cricket team.

“As West Indies cricket seeks to rebuild its global competitiveness,” said Beckles, “we hope that, in turn, West Indies cricket will henceforth find in our university, the example of world leadership.

“This certificate program will bring tremendous value to West Indies Cricket for generations to come, as graduates of this program will move into professional positions where, in turn, they will make way for those who come afterward.”

After the event, UWI head teacher Clive Landis escorted a small party that included Russell and Rajasthan Royals CEO Mike Fordham on a tour of campus cricket facilities, including the 3Ws Recently refurbished Oval and the Garfield Sobers Indoor Cricket School, which is currently undergoing refurbishment.

Landis said the campus’ decision to showcase its cricket facilities is part of an overall plan to attract more international students to pursue programs in the field of cricket.

Principal Landis also referred to UWI’s strategic plan “to leverage the academic achievements of the University…to export our educational products worldwide.”

He said: “In cricket, this can be achieved by attracting international students to our world-class cricket program at the Sports Academy or by enrolling international students online.

“In this regard, we are converting our Masters in Cricket Studies into an online course for students interested in earning an online Masters degree from an accredited university, with a unique cricketing pedigree.”

During the ceremony, Landis received, on behalf of the Campus, a cricket bat from former Barbados and West Indies batsman, Desmond Haynes, which he used in his 100th Test match.