In a milestone in the sports marketing industry, Varun Kohli has joined sports marketing and media rights firm Sporty Solutionz (P) Ltd. as the new CEO. Kohli will support all SSPL group companies, including Sports Media Unit InsideSport.
Kohli has a very distinguished media career in leadership positions over the past 27 years in leading media organizations.
Prior to joining Sporty Solutionz, Kohli was CEO of ITV Network for eight long years.
He has worked with Network 18, Bennett and Colman Ltd, HT Media Ltd, Amar Ujala Prakashan and other major media in management roles.
With over 27 years of professional experience, Kohli is a seasoned sales specialist and is recognized for creating sustainable business development and management strategies.
SSPL Director, Ashish Chadha said, “The demand to watch top sporting events both in the air and on the ground is growing more and more in India and as a company we are committed to meet the desires of millions of discerning sports fans. Mr. Kohli brings a wealth of experience behind him in the media, marketing and advertising industry and has led various organizations to success. We welcome him aboard and hope it will be a great mutual association and take the business to new heights.”
Delighted with the new responsibility, Kohli said, “Sporty Solutionz has become one of the leading creators and monetizers of sports content in the region. SSPL plans to integrate all of their business interests. The company has considered big growth plans and I will channel them into the realities”
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