Sports marketing

WTA and ATP’s Tennis United Series Named Best ‘Sports Marketing Campaign’ by SPIA Asia Awards

The WTA and ATP have won another industry award for Tennis United, the digital series that gave professional tennis players a voice and delivered exclusive content to players and fans around the world in 2020.

Selected by a panel of 250 industry experts, the WTA and ATP won the “Sports Marketing Campaign” category in the SPIA Asia – Sport Industry Awards, specifically for increasing fan engagement during the COVID-19 pandemic.

Tennis United was nominated in the same category as Major League Baseball (MLB) – ‘Open Day at Home’, AC Milan and Roc Nation’s ‘From Milan with Love’ concert, the ‘Virtual Mascot Program’ of Tottenham Hotspur football club and La Liga. “Show your team colors” Instagram filters for home campaign.

Hosted by Grand Slam doubles champions Bethanie Mattek-Sands (WTA) and Vasek Pospisil (ATP), Tennis United stood out for addressing important issues such as mental health, equality and inclusivity, and social responsibility, as well as for presenting lighthearted moments through social media. challenges, discussions and interviews.

Of the 18 episodes aired, Naomi Osaka, Novak Djokovic, Garbiñe Muguruza, Andy Murray and Stefanos Tsitsipas, as well as tennis legends Martina Navratilova and Stefan Edberg were all featured, along with many more. Additionally, fans had the opportunity to see WTA and ATP players interact with each other and with stars from other sports and cultures; the show featured guests from the worlds of international soccer, NBA, NHL and music.

Last year, Tennis United received honors from the Leaders Sports Awards for Best “Content Creation”. The first of 18 shows aired on April 10, 2020 and marked the first time the WTA and ATP Tour have collaborated on a series of content.